How Influencers Can Help Improve Marketing For Brands

Influencer marketing is a rising trend, as consumers “now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms” to inform purchasing decisions. Influencer marketing provides more opportunities and possibilities for brands to develop relationships, promote content and directly interact with consumers, and … More How Influencers Can Help Improve Marketing For Brands

3 Brands Successfully Using Snapchat For Marketing

      Snapchat has developed into an effective social media platform for brands to market products or services. Here are three examples of brands that are successfully using Snapchat for marketing purposes. World Wildlife Fund is using Snapchat for a creative campaign to create awareness of endangered species. Their campaign where WWF in Denmark … More 3 Brands Successfully Using Snapchat For Marketing

How Pinterest Can Help To Grow Businesses

    Most businesses currently use Facebook, Twitter or Instagram for their social media services; however Pinterest has proven to be a platform that can reach audiences due to its high focus on visual content. “Pinterest is a platform that allows users to share and save content to virtual collections called pinboards.” Businesses can sign up … More How Pinterest Can Help To Grow Businesses

How Social Media Has Changed the Employee Recruitment Process

  Social media has drastically changed the way employees are recruited. These days we are seeing less job opportunities being advertised the traditional was such as being published in newspapers. Now we seeing more employers learning to embrace social media as a tool to alter and improve the recruitment of employees. This post will look … More How Social Media Has Changed the Employee Recruitment Process

Three Reasons Why Businesses Should Advertise Through YouTube

YouTube is the most popular video-sharing platform, the second biggest search engine in the world and close to 5 billion videos are watched on YouTube every day. These factors are some of the reasons why advertising through YouTube is on the rise. Here are three reasons why businesses should embrace YouTube as an effective platform … More Three Reasons Why Businesses Should Advertise Through YouTube