YouTube is the most popular video-sharing platform, the second biggest search engine in the world and close to 5 billion videos are watched on YouTube every day. These factors are some of the reasons why advertising through YouTube is on the rise. Here are three reasons why businesses should embrace YouTube as an effective platform for advertising.
Firstly, the cost to advertise on YouTube is quite low, and this is especially beneficial for small or start-up businesses. An advantage of advertising on YouTube is that you can choose to use the “TrueView” in-stream ad format which is when you only have to pay if a user doesn’t skip the ad and watches it for 30 seconds or over. According to Michaud, the benefit of this is that the amount you pay is measured by people who actually want to view your ad.
Secondly, as well as having one billion unique visitors each month and the potential to reach an exceptionally large amount of people, YouTube is beneficial when it comes to audience targeting. YouTube allows for easy sharing through social media and this helps videos reach a wider audience. Baker explains how “with YouTube advertising you can use precision targeting based on demographics, location, interests, viewing devices… and even time of day to ensure that your message gets in front of the right people.” Additionally, it was reported that 71% of video marketing respondents believe that video is the best content to convert consumers.
Lastly, YouTube allows businesses to gather direct consumer feedback and responses to ads. Consumers can state their opinion on your ad and give feedback in the comments section under videos. This also allows you to interact with consumers by responding to comments about the ad. Additionally, YouTube is not only effective for advertising your brand, as it can also result in sales or sign-ups.
Given the reasons above, YouTube is going to continue to become an essential platform for businesses looking to advertise to diverse audiences. With low costs, high reach and targeting capabilities, and the ability to gather direct consumer feedback, YouTube can help businesses become highly successful in creating exposure for brands.